Garett® empowers upcoming brands to undoubtedly thrive in the digital landscape.
Garett Southerton, Intentional Brand Strategist
I use branding to create opportunities for ambitious business owners. I believe that using compelling visuals with honest intentions in your business will help you relate to your customers and increase brand recognition, profits, and free time.
My expertise in design, branding, and marketing has been featured on CNBC, WiseStamp, and The St. Louis Business Journal, amongst other platforms. In addition, I regularly write articles and share great branding tips on Instagram and Twitter.
Working together, I offer done-for-you solutions such as The Essentials Brand System Package and Website Platform Design & Development, as well as offering 1-on-1 coaching through Strategy Sessions.
Garett® Has Been Recognized By
Let’s be honest: Word of mouth is still the oldest and most effective stream of business, but you'll only get so far being referred to as just 
I’m Garett Southerton, but most people know me as Garett. For the most part, I’ve always been a bit different. While my peers were more into social activities with their friends, I began running my first design businesses at age 13.
What started out of boredom - teaching myself to code and create visuals - turned into profit by helping musicians [what we now call] brand themselves with Myspace templates and GeoCities pages. It grew from there to album covers, event flyers, blogs, ecommerce websites, logos, marketing campaigns - you name it.
My problem? As the projects became more significant, I was still just referred to as "my web/graphics guy". This stigma made it as if my abilities were limited, when really there was so much more to me - I had strategies and saw the bigger picture. I knew that pulling visuals and marketing together in a cohesive way could create unstoppable businesses - I just had to position myself that way through my visuals, my communication, and my customer's journey with me. That’s exactly what branding does.
I positioned myself as an expert in designing for the music industry under my studio previously known as Desoulbel. The result? I more than tripled my profits, worked on some epic projects, and built a loyal client-base, some of which I continue to work with today, 10 years later.
As someone who is passionate about their work, I love helping ambitious business owners that'll do anything to meet ends while devoting themselves to their dreams. I've been in their shoes and know what it's like to balance that life. That led me to where I am now, working under my self-titled business, Garett®, to turn businesses into profitable brands that can make an impact by being themselves - whether it be locally or global.
Guiding Business Values
Fully Immersed
I believe the key to remarkable work is to be deeply involved with every detail. Creating and leading with intention on why. I don't just take on client work, I become a key member of the team.Straightforward Leadership
I aim to empower and build up those around me. I'm not one for sugarcoating my thoughts, encouraging deceptive tactics, or working with people I can't help. I believe in integrity over income.Quality Performance
In the age of quantity, I believe quality matters more than ever. Rushed and incomplete branding speaks volumes. You may need to be swift in the digital era, but never when it compromises the outcome.
The Impact Speaks For Itself
Work With Garett®
Visual Branding
Exceptional brands thrive. With The Essentials Brand System Package, you’ll get a new brand identity ready to bring you more recognition and customers with a logo, short mark, guidelines, and color & typography system.
About Branding
Website Platforms
Websites are not one-size-fits-all. With my design and development solutions, I’ll develop a unique website that not only meets the needs of your business, but also strategically drives traffic and funnels visitors into loyal customers.
About Websites
Strategy Sessions
Over a 45 minute conversation, we can dive into a specific component of your brand, visual identity, or website to determine what’s working, what’s not, and how to reach your business goals with actionable steps.
About SessionsSome Fun Facts About Me
- While I am a self-taught designer and coder, I also have a degree in Computer Science and certifications as an Audio Engineer
- I’m a photographer and some of my landscape and wildlife pieces have been featured in galleries
- I was one of the interns that worked on DJ Green Lantern’s ThatsHipHop.com (it was a social network site for musicians)
- Turning 30 years old means that I’ve officially been a professional creative longer than I haven’t
- My long-term goal is to be on Fortune’s "40 Under 40"
