Why does it matter what fonts you use on your website?
The actual copy (words you use) are only half of your message. Every font you use has related emotions, feelings, and vibes associated with them.
Believe it or not, your typography choices can build trust, evoke passion, or even create a sense of power. Imagine trying to a $100+ a month SEO tools like Semrush does with Comic Sans as your brand’s font choice? Yikes.
Using a font like Comic Sans would give potential customers a playful and childish feel and turn them off to the higher pricetag that’s targeted towards professional webmasters, big businesses, and SEO gurus. That is assuming they’d even make it to the pricing page as Comic Sans takes away a huge amount of credibility and trust in a product.
What about font combinations? Why would you use more than one font for your brand and website?
Using a single font can convey a specific feeling, but pairing two together can give your visuals a clearer picture of your story. A singular minimal type choice like Open Sans looks good, but if it’s the only font used in your brand’s visuals, it could appear too plain. However pairing it with another font like Lora makes the visuals more classy.
21 Google Fonts combinations with visual examples and who should use them
Using a combination of fonts also helps separate headers from paragraphs, which provides a more enjoyable reading experience.
Below you’ll discover 21 Google Fonts combinations with examples I’ve created that look amazing when paired together. Feel free to use these for your brand or website.
Remember that the accompanying images below are just examples of what they could look like in any blog, book, or hero image. The sizes, colors, weights, and decorations can all vary and still look good!
These two fonts make a clean and classic look that works with any design. Open Sans is usually a goto option for paragraphs, but when making the font weight bold or extra bold it looks great for headers. PT Sans is a minimal font that pairs nicely and is easy to read – the most important aspect to choosing a font for copy.
The Open Sans and PT Sans combination can be used for most modern brands and looks great on blogs.
Quicksand is great for headlines. With a thinner font weight it works great for more feminine designs, with the thicker font weight it’s great for minimal designs. Source Sans Pro contrasts in just the right way for body copy as it’s modern and a bit flirty.
The Quicksand and Source Sans Pro combination is great for brands that are empowering, flirty, chic, and modern.
This recommended combination used to be for Droid Sans. Since that font is no longer available via Google Fonts, Source Sans Pro is similar enough and will fit right in perfectly, as the updated image shows.
The styled serifs of Yeseva One in the headline gives it a premium, yet classic vibe while Josefin Sans is a tall clean font that pairs well and fits the theme.
The Yeseva One and Josefin Sans combination is best used by brands and websites going for a more luxurious, retro, or classy vibe.
If you want an attractive script that will fit in with most designs, Yellowtail is your best bet. It’s Google Fonts most neutral and compact script that doesn’t over accentuate. Pairing it with a crisp font like Lato on the body will give your website a great feel.
The Yellowtail and Lato combination is good for brands with high energy or fun and friendly personalities.
Open Sans Condensed in caps looks professional and prominent, while Lora (especially in italics like the example) is gorgeous. This pair works for most designs especially blogs or product pages.
The Open Sans Condensed and Lora combination works for brands that are modern, classy, or professional.
There’s no doubt that Raleway was made for headlines. The stylized letters stand out from typical sans serif fonts and give it a little extra character. Libre Baskerville is a classic serif font that contrasts enough and is easy on the eyes – this makes a great pairing for most designs.
The Raleway and Libre Baskerville combination is for brands that have a prominent personality, long content blogs, and magazine-style content.
The thickness of Rubik paired with the wide and super clean look of Roboto Mono is great for reading. This combination would be great for tech blogs and similar websites.
The Rubik and Roboto Mono combination works great with almost any visual style. Modern brands with minimalistic vibes or irreverent personalities will love this combination.
Playfair Display is fairly versatile for a font that is extremely stylized while Quattrocento Sans is so beautiful and clean that the pair compliment each other in all the right ways.
The Playfair Display and Quattrocento Sans combination is great for both passionate brands or even modern corporate vibes.
Same font family combinations can be stunning. You can swap the serif and sans serif versions of Merriweather into either spot (headline or body), but in this case the smooth sans serif version in the headline draws you in, while the original serif Merriweather is beautifully entertaining to read.
The Merriweather Sans and Merriweather combination is super clean and perfect for brands in pop culture or with energetic, bold, or hip personalities.
Oswald is a fantastic and versatile font that looks amazing as headers. You can use it at any weight, decoration, or in all caps and it still looks great. Noto Serif on the other hand is one of my favorite serifs available on Google Fonts.
The Oswald and Noto Serif combination is perfect for brands that are sleek, impactful, or need to build trust with their audience.
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Lora this time as the display type works great with blog headlines or in hero images. Poppins is a crisp sans serif font that pairs well and is a pleasure to read.
The Lora and Poppins combination is ideal for brands and websites with lots of long-form content, casual vibes, or a friendly personality.
Lato and Crimson Text together are an example of another timeless look with classy vibes. Crimson Text is a smooth serif that teters between modern and vintage, but Lato is all modern.
The Lato and Crimson Text combination is great for modernly classy brands.
Great Vibes is an elegant script that should be used sparingly for headlines and titles only, while Montserrat is a clean and attractive font that is often chosen because of its versatility and readability.
The Great Vibes and Montserrat combination is perfect for luxury, empowering, or passionate brands and wedding-themed designs.
Mulish is a versatile font that works in both headers and body copy. In this case as a header, if you thicken it up and pair it with the distinct smooth look that Space Mono has, it makes for a great combination in colorful designs.
The Mulish and Space Mono combination scream bold and modern and will work perfect for brands that do as well. It’s also a good look for cheeky and irreverent brands.
Mulish was previously called Muli on Google Fonts, this article and links have been reflected to that change.
Six Caps is a caps only font that works perfect for headlines and excels in luxury and more serious designs. PT Serif pairs great with all capital headlines and is super easy on the eyes.
The Six Caps and PT Serif combination is great for brands that are luxurious, sleek, and formal. It also works really well for brands in the travel and outdoors space.
Droid Serif, the original font chosen for this combination, is no longer on Google Fonts. However, as reflected above PT Serif fits in near identically and has the same benefits paired with Six Caps.
One of the more playful pairings in this article, Fredoka One and ABeeZee are great for blogs and any mostly any website that isn’t ecommerce-based.
The Fredoka One and ABeeZee combination work for brands that are friendly, playful, or casual.
Fjalla One is a narrow font that works for headlines in most designs. Nunito is one of the most attractive sans serif fonts for reading on Google Fonts due to its wide rounded curves. I love this combination for blogs and landing pages.
The Fjalla One and Nunito combination is great for brands with a modern luxury, high tech, or sharp vibe.
Teko is perfect for eye catching call-to-actions and headlines, especially in all caps while Montserrat is easily one of the best goto fonts for reading body text.
The Teko and Montserrat combination is perfect for brands that are outdoorsy, bold, or minimalistic. This combination also looks great on sales pages and blogs.
This combination is the most playful in this article and it works great for websites geared towards kids or landing pages that need to inject a little fun. Both Bangers and Gudea are comic-book-esque, but not overbearing or ugly like Comic Sans.
The Bangers and Gudea combination is perfect for kid-friendly, fun, informal, and non-serious brands.
Copse is perhaps the most versatile font in this article. As a display it works great for playful and softer designs (it also works great as a serious and easy to read body text). Mulish’s minimalistic and attractive design pairs perfectly!
The Copse and Mulish combination works well for brands that are whimsical, nostalgic, casual, or spiritual.
Since this article was published, Muli is now called Mulish on Google Fonts. The above has been reflected to show this.
Anton works as a header font because it’s bold, precisem and in your face while it compliments Roboto’s smooth look and makes the visuals a bit more friendlier.
The Anton and Roboto combination is ideal for bold, welcoming, and trustworthy brands.
Looking for more Google Fonts combinations? Check out part 2 with 30 Google Fonts Pairings for Your Website or Brand.
How to use Google Fonts on your website
You most likely already have access to Google Fonts on your website if you’re using WordPress with a paid theme or builder. If your theme doesn’t though you can install a plugin such as Easy Google Fonts. Either way you can easily select whichever one of the Google Fonts combinations I listed in this guide to use.
If you’re not using WordPress or another CMS that allows you to add a Google Fonts plugin or having trouble with it, I’d recommend you consult your favorite web designer / developer.
How to download from Google Fonts on to your computer
I’ve made it super easy to download any of my recommended Google Font combinations!
Just scroll up to your favorite pair above and click the pair’s link. Google Fonts will open in a new tab with the pair already selected on the right panel. Just hit the blue “Download all” button. That’s it!
To install these fonts on Windows check out this YouTube video. To install these fonts on a Mac check out this YouTube Video.
Using a font combination is great for your visual branding
The power of font combinations can really make or break your brand visually. A great type pairing alone can:
- Evoke emotion in your customers
- Build trust and faith in your brand
- Help people recognize your brands messaging
- Tell the emotions behind your copy
- Emphasize your brands positioning
Which Google Fonts combinations would you use for your brand and website? Feel free to reach me on Instagram to discuss everything about fonts and pairing them.